B2B Marketing - Mark Donnigan Virtual CMO

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

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B2B Marketing As We Know It Is Dead

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other realities about modern B2B advertising and marketing. We review just how the purchasing journey is currently entirely fragmented and also the manner in which neighborhood structure can help marketing profe

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