The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
B2B Marketing - Mark Donnigan Virtual CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve
B2B Marketing for the B2B Buyer’s Journey - Mark Donnigan Interview
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the
B2B Marketing As We Know It Is Dead
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other realities about modern B2B advertising and marketing. We review just how the purchasing journey is currently entirely fragmented and also the manner in which neighborhood structure can help marketing profe
{Why Successful Heads of Marketing Need to Be Brilliant Business Strategists With Mark Donnigan|
Mark Donnigan: It's going great, Ben. I am so satisfied to be right here on your show.Especially given the relevance and also the seriousness of the subject we're going to be taking on over the training course of this conversation as well, which is one that I think is actually under-discussed. One that could if not raise some brows, yet might get y